When a customer first enters a store or sales office, the array of available products and services can be overwhelming. A business equipped with CSG's SmartSearch program, however, can quickly allow customers to search its complete inventory of selections and narrow the number of choices based on their specific needs. By breaking down inventory into categories, SmartSearch immediately helps customers "see" groups of options and select the one category that encompasses what they want. By further limiting choices within that category by applying filters based on price, size, color, review ratings, etc., customers can view selections within a category reduced to a display of select options. That display can then be further refined through the use of additional, selection-specific filters until the few choices that best meet applied criteria are discovered.